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Tracing where the content we encounter online comes from

A new technology initiative helps researchers recognize content generated by AI tools, alongside joining the C2PA Steering Committee to advance industry-wide standards for content provenance and authenticity online.

Today we're unveiling new technology designed to help researchers recognize content generated by our tools, and we're also joining the Steering Committee of the Coalition for Content Provenance and Authenticity (C2PA) as part of our effort to advance industry-wide standards.

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